BizReport : Viral Marketing

Viral Marketing

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Wednesday, January 07, 2009

Cox Cross Media to provide online ad sales for ABC

The Alphabet Network - and it's local affiliates - have a new partner. Cox Cross Media has partnered with the ABC-owned Television Stations Group to sell online advertising. Cox (CXM) will take over online ad sales for the ten stations owned and operated by ABC. >>

Monday, January 05, 2009

Un-Roll ad unit launched by Blinkx

A new ad unit is now available for video marketers; the un-roll unit has been launched by blinkx, the world's largest video search engine. The ad unit allows users and advertisers to engage throughout a video. >>

Tuesday, December 23, 2008

Parachute jumping topless women - the best commercial ever made?

Does sex sell or distract from your campaign message? Controversy is spinning over a brave online video campaign featuring dozens of topless sexy chicks parachute jumping to form a sky message "Siemens washing machine only 4999" or about $900. >>

Monday, December 22, 2008

Report: US consumers choose streaming video

Television will never die but according to a recent report from Ipsos Media CT, streaming video continues to gain in popularity. The report finds that streaming video is now increasing faster than video downloads. >>

Thursday, December 18, 2008

Weekdays are more popular for video viewing

While many consumers use weekends to catch up on TiVo'd programming, online videos are saved for weekday viewing. According to new research from Nielsen Online, users are most likely to view online video clips Monday - Friday from 9am - 5pm (65%). >>

Wednesday, December 17, 2008

Examiner.com partners with Jivox for local video ads

Local website hub Examiner.com is partnering with Jivox, an online video advertising service, to provide local marketers with local online video ads. Examiner.com operates 60 geographically targeted, local hubs; the new partnership will allow local marketers to run video ads locally on Examiner.com sites or throughout the entire Jivox Publisher Network. >>

Tuesday, December 16, 2008

One Minute Media offers sponsored vid clips

Looking for a content resource that can be specifically targeted to your products and/or services? A new service, called One Minute Media, could be what you're looking for. The company recently launched a platform for one-minute, sponsored videos. >>

Monday, December 15, 2008

How to get the most from video advertising

One of the newest addition to the online marketing world is also one of the toughest to understand. Although consumers are logging on to watch online video in droves, marketers aren't seeing a huge return on their investment. Here are a few tips to increase the ROI of video campaign. >>

Friday, December 12, 2008

Goodmail combines video, email

Could the new trend in email marketing be video? With consumers logging on day after day to find new video clips they like, it could, and one email platform has found a way to insert video into email messages. Goodmail Systems has found a way to insert and play videos from an email messages. >>

Wednesday, December 10, 2008

Personal finance: Small group influences the masses

There's a group of consumers that have been identified by Mediamark Research & Intelligence as being key word-of-mouth influencers in the realm of personal finance. >>

Tuesday, December 09, 2008

Everyzing to power video SEO for FoxSports.com

The next generation of video search may be upon us. Everyzing, a video search engine optimization platform, will power FoxSports.com on MSN to give consumers are deeper search connection. Everyzing will continually process the content on FoxSports.com and use their ezSEO platform so that consumers can search for specific keywords in video clips. >>

Friday, December 05, 2008

Report: 1 in 10 youths watch television online

A recent report from Knowledge Networks indicates that online video is only increasing in scope and size, especially amongst the younger demographics. The report finds that just over 10% of consumers aged 18 - 34 watch television online weekly and that the group spends an additional hour every day with media. >>

Monday, December 01, 2008

Viral games for hire from Contagion Media

Sometimes viral marketing needs no help, it snowballs in popularity and before you know it your YouTube video or flash-based game has gone viral. However, the whole production process can be expensive and worse still, viral success is far from guaranteed. >>

Monday, November 24, 2008

Local.com integrates local video, advertising

Online video continues to rise; this has lead Local.com, a local search network, to integrate local video advertising throughout the local search website. The localized hub is hoping to cash in on a bigger share of the video pie. >>

Monday, November 17, 2008

Short-form video revenue set to skyrocket

All video is not the same, at least not to consumers. According to a new report from Gartner, Inc. short-form, professionally produced video clips will show growth of 600% in 2008. Revenue for these clips is set to reach $75 million. >>

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