BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, November 12, 2008

AdEngage taps Anchor Intelligence to fight click fraud

ith news that click fraud is on the rise - still - online advertising marketplace AdEngage has tapped Anchor Intelligence to help fight fraudulent clicks. The partnership will allow Anchor Intelligence to monitor ad traffic on AdEngage's network to help fight click fraud. >>

Tuesday, November 11, 2008

Keystream's SmartAd offers video alternative

Online video is adored by consumers but the ads supporting video streams aren't according to several reports. Researchers have found that consumers tune out the ads and only begin paying attention once their clip airs. Enter a new solution from Keystream called SmartAd. The Software-As-As-Service (SaaS) platform is available for broadcasters, video publishers and marketers. >>

Tuesday, November 11, 2008

AdMeld prepares to launch new publisher platform

After an eight-month beta test phase, online advertising company AdMeld is preparing for the launch of their new program, said to help publishers maximize their online revenue simply. The platform works with digital advertising networks and advertising exchanges. >>

Tuesday, November 11, 2008

Report: In tough times, consumers turn to financial websites

When times get tough, consumers cut back on non-essentials and turn in droves to financial websites. That is the word from a new comScore report, which shows an 800,000 visitor jump in traffic to the BBC News-Business website in September. >>

Monday, November 10, 2008

New platform enables self-serve social ads

Online advertising server Zedo has launched a new, self-service platform which enables marketers to create their own social networking ads. The platform gives all websites and advertising networks access to marketers around the world. >>

Friday, November 07, 2008

Network television websites see huge traffic increases

Consumers interested in online video are increasingly turning to network television websites to get their fix. According to a new report from Nielsen Online, television network websites saw an average increase in traffic of 155% during the month of September. >>

Friday, November 07, 2008

New branding tool could put marketers on the map

With more consumers utilizing travel and mapping websites, it makes sense for marketers to follow. A new collaboration between the Travel Ad Network (TAN) and Lat49 could make the transition to travel advertising simpler because they offer mapvertising. >>

Thursday, November 06, 2008

Is your packaging done for your convenience or your customer's?

Is your packaging done for speed and convenience or for the benefit of your customer? Injuries and frustration abound in their eagerness to get into their parcels, but Amazon is making moves to make sure their customers don't suffer "wrap rage". >>

Thursday, November 06, 2008

Report: Web 3.0 is the next frontier

If you thought Web 2.0 - or social networking and rich media - were hard to fathom, the Web 3.0 revolution is just around the corner. According to new research from In-Stat, Web 3.0 is the next wave and will merge social networking with online gaming to create a new world. >>

Wednesday, November 05, 2008

Rubicon Project: Global dollars will push online advertising

Advertisers may be cutting back on traditional media advertising, but online avenues are still ripe for the picking. That, according to a recent report from The Rubicon Project, which indicates that more global advertising dollars will infuse the online advertising markets, helping to increase the total dollar amount spent online. >>

Tuesday, November 04, 2008

Nielsen: Internet/TV complementary activities

The Internet hasn't killed the television... yet. In fact, according to a new study from Nielsen's newly-formed TV/Internet Convergence Panel, television viewing and using the Internet are complementary activities. >>

Monday, November 03, 2008

IAB: New initiatives should increase growth

A new string of initiatives from the Interactive Advertising Bureau, launched last week, could help online marketers keep a better grasp on their online campaigns. According to the group, the new listing of best practices and guides will help media buyers streamline how ads are purchased and served as well as create automated platforms to transfer ordering information between agencies and publishers. >>

Friday, October 31, 2008

comScore adds distributed web content tracking

comScore is addressing the need for marketers to be able to track the reach of distributed web content by significantly extending their existing Media Metrix service. >>

Friday, October 31, 2008

Study: Consumers use mobiles, smart phones more

Consumers are increasing their mobile adoption by a 50% margin according to a new report from Azuki Systems. Researchers found that 54% of consumers report increasing their mobile usage by more than 25% and 25% reported increasing their usage by more than 50%. >>

Friday, October 31, 2008

Search Marketing Guide released by MarketingSherpa

Want a headstart on that next search marketing campaign? Look into MarketingSherpa's latest "Search Marketing Benchmark Guide" which analyzes search tools and how search platforms are using the tools to impact campaigns. The guide also covers search marketing tactics, trends and branding metrics. >>

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