BizReport : Trends & Ideas

Trends & Ideas

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Tuesday, November 20, 2007

AOL offers video ticker ads

Looking for alternative to pre-roll ads on video platforms, AOL is launching a video ticker. The ticker is a graphic banner ad that is placed directly into online video content. The solution will be displayed while the video clip is streaming but will not interfere with the video itself. >>

Tuesday, November 20, 2007

PayPal expands reach with MasterCard

E-retailers who do not offer PayPal as a payment option may benefit from a new virtual card being released by the online payment service. >>

Tuesday, November 20, 2007

Sony’s Crackle tops with big brands

Sony Pictures’ Cackle.com, formerly Grouper, has announced advertising partnerships with major brands after its launch earlier this year. >>

Monday, November 19, 2007

Optimize websites for choosy Christmas shoppers

Online shoppers are looking for more than the average online storefront, found a recent survey of U.S. adult Internet users. The shopper's age and the website features offered may influence their decision to buy. >>

Monday, November 19, 2007

Survey: Video creeping from niche to mainstream

More users seem to be logging on to watch video clips from their favorite television shows, user generated content clips or movie trailers. According to a recent study from Frank Magid Associates nearly 50% of the US population watches online video once each week. >>

Sunday, November 18, 2007

Video ads go from novel to annoying

Is the novelty of video advertisements wearing off? It would appear so, according to recent research that ranks video advertisements second only to annoying ad formats such as pop-ups. >>

Friday, November 16, 2007

Forecast: WOM to exceed $1 billion in 2007

Word of Mouth (WOM) marketing efforts are now expected to reach more than $1 billion in 2007 according to a new forecast from PQ Media. WOM efforts reached $981 million in 2006, a 35% increase. >>

Friday, November 16, 2007

"Black Friday" websites draw early attention

Traffic to Black Friday advertising website is increasing at a faster rate than it did in 2006. According to a report from Hitwise, traffic increased 52% year over year. >>

Thursday, November 15, 2007

Canadians turn to Internet for careers

There is an interesting new poll from Ipsos Reid that indicates more and more Canadians are turning to the Internet to promote their careers. According to the poll about half of all Canadians say they have or intend to use the Internet to further their career aspirations. >>

Wednesday, November 14, 2007

Google nears launch of in-game ad beta test

With more people playing games than watching television, Google’s AdSense for Games’ boss believes there is an untapped audience out there who would gobble up ad-supported games. >>

Wednesday, November 14, 2007

AdSense ads clickable areas restricted

Recently implemented AdSense changes may have an impact on your click-through rates and revenues, as Google attempts to reduce accidental clicks and increase value for advertisers. >>

Wednesday, November 14, 2007

Gift cards are increasingly popular among Hispanics

E-tailers offering gift cards will likely see strong business this holiday season. According to recent reports, consumers expect to spend more on gift cards over the 2007 holiday season than in 2006. One report suggests that Hispanic consumers spend the most on gift cards. >>

Wednesday, November 14, 2007

European holiday spend will grow fastest online

In the UK, France and Germany, total spending during the upcoming holiday season will show a slight increase. However, according to a recent survey by comScore, online spending will show much stronger growth. >>

Tuesday, November 13, 2007

The rise of the social researcher

A new study of social shopping has been released by the e-tailing group and PowerReviews in which they uncover a new breed of online shopper – the Social Researcher. >>

Tuesday, November 13, 2007

Hispanic ad network launched

In the US, the Hispanic population is one of the fastest growing online populations. A new ad network could help marketers reach this wanted demographic. Hola Networks is an online display advertising network. >>

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