BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, April 16, 2008

Affluent Americans comparison shop online

Even affluent Americans use the Internet to comparison shop, finds a new study by American Express Publishing and Harrison Group, especially during periods of economic downturn. >>

Wednesday, April 16, 2008

Hola Networks offers video capabilities

Online display advertising network Hola has added video to it's capabilities for online advertisers. The Hola Network is dedicated to delivering ads to the Hispanic demographic in the US. The addition gives advertisers the choice between pre-roll and in-page video ads in addition to display offerings. >>

Tuesday, April 15, 2008

Survey: Iceland leads Europe in net use

Iceland has the highest percentage of population aged 14 and above in Europe that uses the Internet on a regular basis, finds recent research. >>

Tuesday, April 15, 2008

Dedicated sales teams key to online ad sales

Specialist online sales teams are the key to online newspapers’ big lead in the local online revenue stakes, according to recent research from Borrell Associates on behalf of the Newspaper Association of America. >>

Tuesday, April 15, 2008

Exec talks about benefits of contextual advertising

As several recent studies and surveys have noted, contextual advertising is becoming the only way to go. The more organic the lead, the more relevant the ad the probable that consumers will actually respond to an online advertisement, whether that ad comes from a search query or from a keyword within a website. >>

Tuesday, April 15, 2008

Kosmix, HealthPricer team up to provide products, content

Consumers who are interested in the latest health information or in learning more about their health may get a surprise the next time they log on to Kosmix property RightHealth.com, a leading health content website. Kosmix and HealthPricer have entered into a partnership that will give Kosmix's users access to HealthPricer's health products database. >>

Monday, April 14, 2008

Green products and companies attract sales online

Including environmentally-conscious information on your website could lead to an increase in sales, as Doubleclick discovers that online shoppers love to buy “green”. >>

Monday, April 14, 2008

XFire, Exent launch in-game ad promotion

A new promotion in the gaming world could have even more consumers logging on to play games - which could lead to more ad impressions served up in-game. MTV's Xfire and Exent have partnered for the in-game ad promotion which sends players on a kind of treasure hunt. >>

Monday, April 14, 2008

Panache, Adobe Media Player partner for video ads

A major television network will get some help with online video ads from video platform Panache. The company, along with Adobe Media Player have partnered to provide online video ads. Those ads will be featured on CBS online programming, including online streaming of shows such as "Big Brother", "CSI" and "Survivor. >>

Friday, April 11, 2008

MarketingSherpa: 75% of users don't see ads below the fold

It appears that most online ads are not being viewed by the consumers they are targeted to. According to a recent report from Marketing Sherpa, only about 25% of consumers see online ads "below the fold". This is true whether a site has high traffic numbers or not. >>

Friday, April 11, 2008

Google is the most popular video source for Europeans

In the UK and Europe, as in most of the connected world, Google ranks at the top for online video viewership. A new report from comScore, which has launched a European version of their video metrix, shows Google sites as number one in France, the UK, Germany and in Canada, too. >>

Friday, April 11, 2008

Itsmy.com reaches the million-user mark

The mobile social space is filling up face and advertisers need to take notice. According to company data from itsmy.com, the mobile social network has signed its one-millionth user to the ad-supported platform. >>

Thursday, April 10, 2008

ChaCha enables voice-based mobile search

Forget about trying to compete in the super competitive search engine wars. One so-called "alternative" search engine is refocusing their efforts on the mobile web in an effort to gain a surer foothold in the market. Part of the change has been to enable voice-based mobile search. The voice-based model allows consumers to ask questions as if they were speaking to a friend. The questions are answers a few minutes later via text message. >>

Thursday, April 10, 2008

PicLens: Publishers can engage more with photos

Publishers looking for a better way to engage readers might take another look at the pictures included with their blog posts, news stories and RSS feeds. Rather than using small, captioned shots a new interface from CoolIris called PicLens allows pictures to be used full-screen. >>

Wednesday, April 09, 2008

'Graying and affluent' market on the rise

The “graying and affluent” market is increasing in numbers and income, according to a recent study by The Media Audit. >>

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