BizReport : Trends & Ideas

Trends & Ideas

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Thursday, July 10, 2008

Nielsen: US leads in mobile web adoption

If you are considering advertising on the mobile web, you may want to focus on American consumers - at least for now. This, according to a new report from Nielsen//Netratings, which indicates that US consumers are adopting the mobile web at a much higher rate than consumers elsewhere in the world. >>

Thursday, July 10, 2008

Study: Longer B-to-C Magazines Increase Engagement

Shorter isn’t necessarily better for customer geared magazines. According to a recent study from the Association of Publishing Agencies, Millward Brown and Royal Mail customer magazines around 36 pages in length are most appealing to consumers. >>

Wednesday, July 09, 2008

Advertising Perceptions: Online ad spend to rise, offline to fall

Marketing research company Advertising Perceptions has released the latest data from its survey of marketing executives into their planned ad spend over the next six months. >>

Wednesday, July 09, 2008

Americans spend more time watching TV, online and using mobile

Once upon a time it was thought that the Internet would eat away at television viewing. A new report from Nielsen shows that this isn’t the case and that Americans are actually watching more television than they were a year ago. >>

Tuesday, July 08, 2008

Nielsen: Viewers prefer TV set to Internet

According to new research from The Nielsen Company for the Cable & Telecommunications Association for Marketing, the vast majority of Americans still prefer watching television shows on a television set. >>

Tuesday, July 08, 2008

New AdJug partnerships announced

London-based AdJug has recently announced two new partnerships that will bring pinpoint accuracy to ad delivery across wider geographic locations. >>

Monday, July 07, 2008

Women rely on Internet for health information

Two out of three Internet users seek out health information online rather visit the doctor, according to a recent survey by Burst Media, and women are the most prolific searchers in this category. >>

Thursday, July 03, 2008

Borders.com brings bookstore buzz to Internet

The demand for authentic and user-generated reviews is hard to ignore and that’s just one reason Borders.com has rolled out a ratings and review function on its new ecommerce site. >>

Thursday, July 03, 2008

What does your online reputation say about you?

If you don't know, you are doing a disservice to your brand. Even if everything said about your brand online is positive, you need to know what is being said and where - or you could be in for a world of trouble. Why? Because in the online world, just like the physical world, reputation is everything. >>

Thursday, July 03, 2008

Creating a niche is key for social marketers

Social marketers have been looking for something that will push their products and services ahead of the pack. According to a new report from In-Stat, the key to pushing your brand is to create a social niche. >>

Wednesday, July 02, 2008

Covario: Paid search increases 52% for Tech Brands

Paid search may be one of the oldest forms of online advertising but it isn't losing steam. According to new research from Covario, paid search revenue has increased 52% year over year. The study focused on technology brands. >>

Wednesday, July 02, 2008

Could going virtual increase your business?

Done correctly, virtual events can be just as effective as in-store promotions. The key, however, is that the event have the right punch to get consumers interested whether planning an online conference or a special event sale for valued customers. A new solution from ON24 could help facilitate online events. >>

Tuesday, July 01, 2008

ZenithOptimedia decreases 2008 ad spend forecasts again

ZenithOptimedia has downgraded its 2008 ad growth forecasts for some countries, but overall global ad spending continues to rise, especially online. >>

Monday, June 30, 2008

Online ad spend growing at "phenomenal rate"

Ten percent of all advertising spending across all media will be on online ads according to recent forecasts released by IDC. >>

Monday, June 30, 2008

Online video a hit with car buyers

With sales of new cars slowing down across the U.S. there is still a glimmer of hope for the automobile sector in the form of online video. >>

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