BizReport : Trends & Ideas

Trends & Ideas

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Monday, December 22, 2008

Report: Online influencers are influenced by traditional media

The average consumer may not be watching the nightly news or reading a local paper - but those influencing them probably are. According to a recent Ipsos Public Affairs Study more than three quarters of digital, or online, influencers are influenced themselves by traditional media. >>

Monday, December 22, 2008

Report: US consumers choose streaming video

Television will never die but according to a recent report from Ipsos Media CT, streaming video continues to gain in popularity. The report finds that streaming video is now increasing faster than video downloads. >>

Monday, December 22, 2008

Report: Profiling college spenders

Their parents and grandparents may be cutting back but according to a recent report from Alloy Media & Marketing and Harris Interactive college students continue to buy. Researchers found that the 13-plus million college students in the US (aged 18 - 30) will spend more than $230 billion in 2008, a 20% increase year over year. >>

Friday, December 19, 2008

NetPop profiles Chinese social networkers

Not all social networkers are created equally, especially when social marketers are in different countries than the social networkers in question. New research from Netpop profiles Chinese social networkers; these social dwellers are one of the fastest growing demographics in the world. >>

Friday, December 19, 2008

Krillion powers product search at YellowPages.com

Just in time for last minute holiday shoppers, YellowPages.com has partnered with Krillion for product search. Krillion is a local shopping search engine. This partnership gives consumers the ability to search for products online, locally, to determine which local stores carry the last-minute products on their holiday shopping lists. >>

Friday, December 19, 2008

Nielsen: Reviews read by 81% of consumers

Online reviews are becoming even more important when it comes to online shopping. According to a new report from Nielsen Online, consumers reviews are ready by 81% of online shopping. Reviews become even more important when you take into account that roughly one-quarter of online shoppers have spent upwards of $500 so far in 2008. >>

Friday, December 19, 2008

Syndicated IM service could spell dollars for marketers

Chat and IM company Meebo has announced plans to launch a syndicated IM service; more than 30 partners, including Flixster, Sugar, Inc. and Tagged are slated to join the partnership. The new platform will allow consumers to log in to all of their social networks at the same time, giving them better access to friends, headlines and information of interest. There are immediate plans to offer ads on the syndicated IMs as well. >>

Thursday, December 18, 2008

comScore: Coupon sites are hot properties

Retailers are slashing prices but that isn't enough for consumers; according to new research from comScore amid the slashed prices US consumers are still flocking to coupon hubs. comScore researchers found that visits to coupon websites increased by 32% in November. >>

Thursday, December 18, 2008

Weekdays are more popular for video viewing

While many consumers use weekends to catch up on TiVo'd programming, online videos are saved for weekday viewing. According to new research from Nielsen Online, users are most likely to view online video clips Monday - Friday from 9am - 5pm (65%). >>

Thursday, December 18, 2008

comScore: Free shipping boosts online sales

Through December 14, online shopping numbers were stagnant with 2007 numbers; while this isn't great news, it is still better than the forecasts expecting holiday shopping to plunge because of the economic situation in the US. One thing that is helping e-tailers this year is free shipping. >>

Thursday, December 18, 2008

Trends to watch for local marketers in 2009

As 2008 draws to a close, marketers are already preparing for 2009. The Kelsey Group has released a forecast with trends to watch in 2009; primary among them is that of a local/social phenomena. >>

Wednesday, December 17, 2008

New tool gives marketers more social power

If you like social marketing but want more control over how your brand actually appears, a new tool could help. IDNTITI is a new social networking tool which gives marketers a better understanding of how their brand appears online. By knowing what consumers and peers think of the brand, marketers can adjust their marketing plans. >>

Wednesday, December 17, 2008

Leading companies partner to give marketers more options

Concurrent, This Technology, INVIDI and BIAP are teaming up to give marketers another option for their interaction marketing campaigns. The companies are partnering to develop platforms in which cable and broadband providers can give marketers options such as targeted Video On Demand (VOD) ad insertion, bumpering, telescoping and reporting. >>

Tuesday, December 16, 2008

One Minute Media offers sponsored vid clips

Looking for a content resource that can be specifically targeted to your products and/or services? A new service, called One Minute Media, could be what you're looking for. The company recently launched a platform for one-minute, sponsored videos. >>

Tuesday, December 16, 2008

Retailer uses iPost targeting to increase email ROI

If you're looking for a way to increase the ROI of email campaigns, a study from women's apparel chain Intermix may be of interest. The company used iPost's Autotarget feature to better target consumers. >>

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