BizReport : Blogs & Content

Blogs & Content

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Monday, March 19, 2007

New Podcast/Blog ad network geared to boomers

What do you get when you cross edgy content, blogs and podcasts from an expert panel and national advertisers? A new social network aimed at helping the boomer generation get more out of life. >>

Friday, March 16, 2007

Wireless internet users more engaged, online longer

A study by the European Interactive Advertising Association (EIAA) has found that wireless internet users are online longer, more likely to submit reviews, and spend more time on social networking sites than their wired counterparts. >>

Tuesday, March 13, 2007

More marketers to use social networking tactics in 2007

The number of marketers using online social networking tactics could increase by around 10 percent in 2007, suggests a new report, and marketers need to learn how to get the best out of these environments. >>

Thursday, March 08, 2007

MSN creates online content to draw crowds

For around the cost of making a short, low-budget TV pilot, MSN has teamed up with a Hollywood production company to make a series of branded web shows. >>

Tuesday, March 06, 2007

MySpace to allow embedded Fox TV clips?

In a bid to increase revenue, MySpace may soon begin allowing users to embed video clips from certain Fox television shows into their profile pages. >>

Tuesday, March 06, 2007

Newspapers sell more local online video ads

A new report predicts 43% growth for local online video advertising in 2007, but the medium making the most isn't television. According to the report, newspapers are actually selling more online video ad revenue than broadcasters are. >>

Monday, March 05, 2007

Can online video be brand safe?

A new online video advertising platform says yes, online video can be brand safe. And they are betting that many brands will hop onboard their new platform - the YuMe Networks platform launched today. >>

Monday, March 05, 2007

New-media winners endear consumers with transparency, trust and generosity

There has been a shift in consumer values when it comes to branding and brand messages. Nowadays consumers want more honest, authentic relationships based on trust, self expression and connections, so stop selling and start building relationships. >>

Friday, March 02, 2007

Dada.net offers "Friend$" benefits

In an effort to monetize the thousands of blogs, social networking site Dada.net is partnering with Google to offer social networkers a way to make some cash from their blogs. >>

Friday, March 02, 2007

eBay expands its social circle

eBay has been doing a lot of social networking in recent months, in a bid to involve more teens in its auction site. >>

Wednesday, February 28, 2007

"Mommy Blogs" take viewers away from morning television

Women are turning off morning television programming and logging on to blogs. >>

Tuesday, February 27, 2007

Study: target men for online video conversions

Online video is beginning to garner more attention from average viewers with 4% of people over the age of 18 watching online videos daily and another 14% watching at least once each week. However, those numbers don't touch the number of traditional television viewers, according to a new study, which means targeting video is the key to conversions. >>

Tuesday, February 27, 2007

Traffic to YouTube rises despite Viacom pulling content

Despite Viacom’s demands to remove hundreds of thousands of videos from its site, YouTube still managed to double its average weekly traffic increase since the beginning of the year. >>

Monday, February 26, 2007

TNS Media Intelligence moves into analysis

Social media - blogs, viral video and other user generated content - is changing the way consumers interact with brands. This could be good as long as the interaction remains positive. To help track how brands are seen, TNS Media Intelligence is moving into the analysis realm with the purchase of Cymfony. >>

Wednesday, February 21, 2007

Will content filters for videos provide peace of mind?

Television and movie studios aren't going to let Napster-like software steal their product. Instead, they are among the first to embrace content-identifying software that could protect their investment - the shows they produce. But that software may come at a price - a loss of users - for social sites. >>

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