http://www.bizreport.com/ News & Insight for Online Marketers en Copyright 2008 Thu, 20 Nov 2008 13:17:10 +0100 http://blogs.law.harvard.edu/tech/rss 2009 will be the first year that online travel bookings in the U.S. will experience single-digit growth, forecasts PhoCusWright, while a Travel Weekly article reports the first monthly double-digit decline in U.S. travel sales volume. ]]> http://www.bizreport.com/2008/11/single-digit_growth_forecast_for_online_travel_booking_indus.html http://www.bizreport.com/2008/11/single-digit_growth_forecast_for_online_travel_booking_indus.html E-commerce Internet Research hotel bookings HotelMarketing.com online travel booking PhoCusWright rail sales travel industry Travel Weekly Thu, 20 Nov 2008 13:17:10 +0100 Over 80% of the U.S. population is online, and cyberspace is no longer purely the domain of the young and tech-savvy, according to recent Harris Interactive research. ]]> http://www.bizreport.com/2008/11/harris_poll_the_internet_revolution_continues.html http://www.bizreport.com/2008/11/harris_poll_the_internet_revolution_continues.html Internet Research demographics Harris interactive harris Poll Internet usage online population U.S. Thu, 20 Nov 2008 11:41:46 +0100 Shoppers in Asia Pacific prefer purchasing online rather than a trip down the high street or mall, according to Visa's recent e-Commerce Tracking study. ]]> http://www.bizreport.com/2008/11/asia_pacific_shoppers_shun_high_street_for_internet.html http://www.bizreport.com/2008/11/asia_pacific_shoppers_shun_high_street_for_internet.html E-commerce Research Asia Pacific e-commerce high street mall online shoppers online spend Visa Thu, 20 Nov 2008 11:05:58 +0100 Online media network NaturalPath has added 27 more partner websites to it's network; the addition gives the network a reach of more than 25 million unique users each month. The NaturalPath network focuses on sustainable, healthy and conscious lifestyle markets; in other words 'green' consumers, a growing demographic that marketers are trying desperately to reach. ]]> http://www.bizreport.com/2008/11/naturalpath_adds_27_partner_sites_to_network.html http://www.bizreport.com/2008/11/naturalpath_adds_27_partner_sites_to_network.html Advertising Blogs & Content Research Trends & Ideas green marketing NaturalPath Media online content online publishers Thu, 20 Nov 2008 02:19:16 +0100 Brand marketers could be missing out on traffic and revenue. According to a recent report from metrics firm Hitwise, only about 10% of brand searches actually lead consumers to a brand's website. ]]> http://www.bizreport.com/2008/11/hitwise_brand_searches_arent_leading_to_branded_websites.html http://www.bizreport.com/2008/11/hitwise_brand_searches_arent_leading_to_branded_websites.html Advertising Research brand advocacy brand marketing brand monitoring Hitwise Thu, 20 Nov 2008 02:13:35 +0100 Pure-play mobile search engine Taptu has been tapped by mobile social network hub itsmy.com to power mobile search. According to the agreement, Taptu will power the search queries of the more than 2 million users on the itsmy.com network. ]]> http://www.bizreport.com/2008/11/taptu_itsmycom_partner_for_mobile_search.html http://www.bizreport.com/2008/11/taptu_itsmycom_partner_for_mobile_search.html Mobile Marketing Search Marketing Trends & Ideas mobile marketing mobile search Taptu text message ads Thu, 20 Nov 2008 02:01:20 +0100 Earlier this year, Mercedes-Benz partnered with consumer community site Passenger to form Generation Benz, a social network they can use to conduct a dialogue with, and learn from, their youngest demographic. ]]> http://www.bizreport.com/2008/11/luxury_car_brand_embraces_social_networking.html http://www.bizreport.com/2008/11/luxury_car_brand_embraces_social_networking.html Social Marketing Trends & Ideas Boomers focus group forums Gen Y live chat Mercedes-Benz online community Passenger Wed, 19 Nov 2008 12:46:01 +0100 A new study from MailerMailer reveals some interesting figures regarding the speed at which emails are opened, the effect of subject line length and the direction in which open rates are heading. ]]> http://www.bizreport.com/2008/11/mailermailer_emails_are_being_opened_faster.html http://www.bizreport.com/2008/11/mailermailer_emails_are_being_opened_faster.html Email Marketing Research email MailerMailer mobile devices open rates ROI subject lines Wed, 19 Nov 2008 09:27:59 +0100 So, a consumer wants to unsubscribe from your email communications. How is this handled at your company? Does your process immediately unsubscribe them, or are they first presented with alternative choices? ]]> http://www.bizreport.com/2008/11/is_your_unsubscribe_process_working_for_or_against_you.html http://www.bizreport.com/2008/11/is_your_unsubscribe_process_working_for_or_against_you.html Email Marketing CAN-SPAM email marketing Report Spam spam unsubscribe process Wed, 19 Nov 2008 03:05:55 +0100 You may call it a bellweather for the upcoming holiday season; according to the latest research from comScore, US ecommerce (retail) growth slowed to only 1% in October 2008. In the non-travel categories, this is the slowest growth increase this year. ]]> http://www.bizreport.com/2008/11/comscore_ecommerce_grows_only_1_in_october.html http://www.bizreport.com/2008/11/comscore_ecommerce_grows_only_1_in_october.html E-commerce Research Trends & Ideas comScore ecommerce etailing online shopping Wed, 19 Nov 2008 01:46:36 +0100 A new study commissioned by Danoo, a digital out-of-home media compny, and Arbitron Media Research has found that consumers are highly engaged with the new, digital billboards. These Web-connected LCD screens have been found to have an 84% engagement rate with consumers. ]]> http://www.bizreport.com/2008/11/study_consumers_engaging_with_digital_out-of-home_ads.html http://www.bizreport.com/2008/11/study_consumers_engaging_with_digital_out-of-home_ads.html Advertising Research Trends & Ideas Arbitron Danoo digital out of home ads Wed, 19 Nov 2008 01:37:42 +0100 With the growing economic crisis around the world, marketers are tightening their budgets and looking for new answers. A new report from the Mobile Marketers Association and Synovate points to mobile as part of the answer; with more consumers turning to mobiles for information as well as communication, the report suggests mobile revenue could help marketers reap some rewards. ]]> http://www.bizreport.com/2008/11/mma_mobile_growth_could_push_marketers_into_the_black.html http://www.bizreport.com/2008/11/mma_mobile_growth_could_push_marketers_into_the_black.html Mobile Marketing Research Mobile Marketers Association mobile marketing text message ads text messaging Wed, 19 Nov 2008 01:22:51 +0100 It's well known that user-generated ratings and reviews play an important part in online purchasing decisions. In fact, says Bazaarvoice, manufacturers that don't have reviews on retail sites are hurting their brand and losing business. ]]> http://www.bizreport.com/2008/11/brandvoice_syndicating_reviews_to_retail_sites.html http://www.bizreport.com/2008/11/brandvoice_syndicating_reviews_to_retail_sites.html E-commerce Social Marketing Trends & Ideas Bazaarvoice Brandvoice conversions Kingston Technologies online reviews product reviews syndicated reviews user-generated reviews Tue, 18 Nov 2008 09:54:25 +0100 Shopping may yet come to social networking. The ability to view comments and special offers would encourage many online shoppers to purchase via social networks, according to a recent survey by Harris Interactive and commissioned by ecommerce solutions provider, Volusion. ]]> http://www.bizreport.com/2008/11/consumers_could_be_encouraged_to_shop_via_socnets.html http://www.bizreport.com/2008/11/consumers_could_be_encouraged_to_shop_via_socnets.html E-commerce Research Social Marketing Facebook MySpace promotions reviews social media social network user comments Volusion Tue, 18 Nov 2008 08:53:19 +0100 Online retailers need to revise their shipping contracts as one of the U.S.'s domestic express deliverers announces it is to cease services early next year. ]]> http://www.bizreport.com/2008/11/dhls_us_domestic_delivery_service_dies_jan_09.html http://www.bizreport.com/2008/11/dhls_us_domestic_delivery_service_dies_jan_09.html E-commerce delivery services DHL domestic express FedEx UPS Tue, 18 Nov 2008 04:34:16 +0100