BizReport : Advertising

Advertising

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Tuesday, December 11, 2007

Report: Political spending to reach $4.5 billion in 2008

With the next Presidential Election looming in the US, a new report expects the political spend to grow nearly 65%. The increase in spending is expected in part because there is a larger than usual number of candidates in the race for the Presidential office. >>

Tuesday, December 11, 2007

Local online ads set to rise in 2008

Pure-play Internet companies have, for the first time in 2007, cornered a bigger share of local advertising budget than their traditional counterparts, concludes a recent report from Borrell Associates. >>

Monday, December 10, 2007

WIDGNET offers social networking ad service

As the social space continues to heat up, marketers are looking for new ways to tap in to the marketplace. A new ad platform from Advertising.com could be part of the solution. Called WIDGNET, the platform hooks social networkers up to the Advertising.com ad network. >>

Friday, December 07, 2007

Holiday Dashboard allows marketers to predict shopping revenue

With Cyber Monday bringing in $4 billion online, many marketers are hopeful that a better holiday shopping season is afoot. I you're curious about how your online ad campaigns are performing so far this holiday season, look no farther that PM Digital's new Holiday Dashboard. The tool that tracks how campaigns are performing now and will even predict - based on prior years - how your revenue will shape up for this shopping season. >>

Thursday, December 06, 2007

Forecast: Ad outlook is improved

A revised forecast from ZenithOptimedia is a bit more buoyant that forecasts released earlier this year. According to their revised research, advertising will continue to see steady increases, especially in the US, as companies gear up for the Olympics, the 2008 elections and in Europe, Euro 2008. >>

Thursday, December 06, 2007

Marketing tool matches behaviors to users, websites

If you think online advertising is 75% luck and 25% planning you aren't alone. Many marketers feel the same way when trying to predict which websites will gain the best campaign ROI or which ad consumers will engage with or react to. A new marketing tool from Compete, Inc. may change that. >>

Wednesday, December 05, 2007

TurnHere to create video ads for SuperPages.com

Another online directory is pulling out all the stops to help consumers and gain a bigger portion of the revenue gained from Internet Yellow Pages. Superpages.com and TurnHere are partnering to provide online video ads to users. With the agreement, the 18 million businesses who list within the Superpages site will be able to offer video ads as well as typical online directory information. >>

Wednesday, December 05, 2007

Undertone Networks gives advertisers homepage experience

Advertisers using a new platform from Undertone Networks may find users are more engaged with ads. According to the company the new "Homepage Experience" targets both content channels and categories across Undertone's top content websites. >>

Tuesday, December 04, 2007

New ad platform links brands to user interests

Real Time Matrix has released a new advertising solution that is said to make connecting with interested users much simpler. The platform, called Vortex, links branded video, audio and text ads with specific consumer interests. >>

Monday, December 03, 2007

Study: Consumers respond to direct mail online

Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites. >>

Saturday, December 01, 2007

Reclaim time with autoresponders

Reclaim some valuable business development time by cutting down on the number of emails you, or your customer service staff, have to personally address, while at the same time ensuring your customers are being appreciated and acknowledged. >>

Friday, November 30, 2007

Adobe to launch ads in PDF files

A new ad platform is currently in Beta testing by Adobe and Yahoo which could change the way PDF publishers earn revenue. The platform would allow advertisements to be shown in Adobe's PDF file format. The opt-in service would host contextually targeted ads within the documents. >>

Friday, November 30, 2007

Report: Online marketing trends include 1:1 contact

Online marketing isn't just about drawing in new consumers any longer. Instead, marketers should use the 'Net to become better acquainted with current customers. This is one trend noted in a recent Adotas report on online marketing strategies. >>

Thursday, November 29, 2007

Eyeblaster offers 60 ad-enabled games

Casual gamers may have a surprise the next time to log on to a favorite game. That is because gaming platform Eyeblaster has more than 60 casual games that are advertising enabled. >>

Thursday, November 29, 2007

Spotzer upgrades ready-made ad offerings

Do-it-yourself ad creation may have gotten a touch simpler with an upgrade offered by Spotzer. The online ad company offers ready-made video ads for small and medium sized business who could not otherwise afford video ads. >>

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