BizReport : Advertising

Advertising

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Friday, December 05, 2008

Internet ad growth forecasts revised down

'Tis the season to the jolly, yet ad forecasts are increasingly gloomy. WPP's GroupM has released online ad spending forecasts for next year and, perhaps unsurprisingly, they have been revised in a downwards direction. >>

Friday, December 05, 2008

Greystripe launches flash ads for iPhone

Two new ad units from Greystripe could help mobile marketers targeting iPhone users. Greystripe, a mobile advertising network, has launched flash-based advertising units for the iPhone, giving marketers access to mobile rich media ad units. >>

Friday, December 05, 2008

Report: 1 in 10 youths watch television online

A recent report from Knowledge Networks indicates that online video is only increasing in scope and size, especially amongst the younger demographics. The report finds that just over 10% of consumers aged 18 - 34 watch television online weekly and that the group spends an additional hour every day with media. >>

Thursday, December 04, 2008

LucidMedia to expand contextual display ad network

Online meta-network and contextual display ad platform LucidMedia is set to expand their contextual display advertising network after completing $8.8 million in funding. The funding will also include expanding their national sales team and opening offices on Madison Avenue. >>

Thursday, December 04, 2008

Study: Display ads drive search

More consumers are searching for products and information but do marketers know why? According to a new study from Specific Media, online display ads are driving consumers to search. According to the research consumers who were exposed to a display ad for a product were more likely to search for the ad's branded terms than consumers who did not see an ad. >>

Wednesday, December 03, 2008

Social network targets job seekers

Marketers are trained to advertise where the consumers are; in the online world, most consumers are on social networks and many more are surfing the job boards hoping for a better job and more money. A new social network combines these two fields, which could become a gold mine for online marketers. >>

Tuesday, December 02, 2008

Media6Degrees launches to public

After two years of research and development, Media6Degrees is out of beta and ready for public consumption. The platform, which offers a social graph of the US gives brand marketers scalable customized audiences. In beta testing, the platform was show to turn each $1 spent on the site into $7 in transactional revenue. >>

Tuesday, December 02, 2008

Platform would forecast ad availability, price

If you need a few more metrics to help make the best marketing decisions - and who doesn't with this economy? - a new platform could help. In January, Yieldex will launch a new application which is said to forecast availability and price, thereby helping marketers make buying decisions and giving publishers a stronger starting base. >>

Tuesday, December 02, 2008

Xbox could offer branded experience

In-game advertising could become a little bit sweeter for marketers. Microsoft Xbox's new platform would allow consumers to choose the brands in which their avatars dress. The new offering allows users to dress their game avatars in Nike, Puma or Adidas branded clothing, for example, from head to toe. >>

Monday, December 01, 2008

Yahoo Publicidad launched

Yahoo is the destination of choice for U.S. Hispanics and the portal is being revamped to offer more relevant marketing opportunities across the site and to give marketers access to all Hispanics regardless of their language or location. >>

Monday, December 01, 2008

New platform links manufacturer information with retailer websites

The latest trend in ecommerce is for consumers to shop online but purchase in-store. The WebCollage platform can help brands reach more consumers by linking manufacturer specifications and information on retailer websites, thereby giving the consumer more of what they want - specific product information. >>

Monday, December 01, 2008

For bloggers, consumers it's all about relevance

Just four short years ago, most consumers didn't know a blog from a news organization's website. Now, it seems consumers have their own blogs and are horning in on so-called professional content sites. What does that mean for advertisers? More places to advertise - if they do a bit of research first. >>

Saturday, November 29, 2008

TubeMogul: Online video viewers have short attention spans

For advertisers to be sure their online video advertising has been seen by viewers, it appears the ads need to be shown within the first 30 to 60 seconds of the start of the presentation. For online video producers, keeping content relevant and succinct is the key. >>

Saturday, November 29, 2008

Retailers and consumers prepared for Black Friday

Retailers have increased Black Friday sale offers this year and consumers have been starting their searches for deals early, which could all add up to one heck of a big shopping day. >>

Friday, November 28, 2008

ShopLocal tracks pulse of online shoppers

Think you know all you need to know about online shopping this holiday season? Think again - and consider getting a little more information from the source - online shoppers. This holiday season ShopLocal is rolling out a new metric, the 'pulse' of the online shopper. >>

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