BizReport : Advertising

Advertising

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Friday, May 16, 2008

UpSellIt's Chatty Ads Could Increase ROI

New technology could allow your targeted consumer base to interact on a personal level with ads placed online. UpSellIt's SmartAgent equips online ad campaigns with a live chat feature which can answer consumer's questions about the product. >>

Thursday, May 15, 2008

Report: Worldwide UGV revenue to surpass $1.1 billion

It seems more consumers create a blog or a social networking profile every day, still a new report from In-Stat indicates that ad revenue from user-generated content will grow at a surprising rate. Specifically, user-generated video content will lead the way. >>

Thursday, May 15, 2008

Online newspaper readers consume politics, jobs information

Marketers may receive a bigger boost from online newspaper ads by placing their ads on the right pages. Though this isn't a novel concept, many marketers aren't following the simple rule. How can you determine which pages get the most traffic? By doing your research. >>

Wednesday, May 14, 2008

YouTube introduces buzz targeting

Wouldn’t it be great if you could identify the next big viral videos to come out of YouTube and place your ads on them? Now you can. >>

Wednesday, May 14, 2008

Online advertising CPMs falling

It seems that online advertising isn’t as immune to the effects of the economic slowdown as first thought, according to recent analysis from PubMatic. >>

Wednesday, May 14, 2008

Clear Channel relaunch offers more to consumers, advertisers

If Clear Channel has anything to say about it, online radio isn't going to go softly into the night. With a relaunch of it's station websites, the radio giant offers more to consumers and to advertisers. >>

Wednesday, May 14, 2008

Is free the key to mobile video adoption?

The mobile web is still a developing entity for both consumers and marketers, which is one reason that some marketers are slow to adopt the medium. However, many reports indicate that ignoring mobile could be a huge faux pas for advertisers. So, how should marketers approach? >>

Tuesday, May 13, 2008

Will Yahoo Glue Pages stick?

Yahoo has launched a beta test of its latest search concept called Glue Pages, a more visually attractive presentation of search results. >>

Monday, May 12, 2008

Time-shifting technology threatens commercials

Time-shifting technologies are increasingly popular, none more so than DVRs. One in four U.S. families uses a DVR to time-shift shows, so what effect does this have on the amount of attention paid to commercials? >>

Monday, May 12, 2008

New blinkx offering matches text to video

Video advertisers could get a boost from the new blinkx Content Correlation Engine. The platform allows media companies to match text from websites to video on each of their pages, possibly turning more consumers into online video watchers. >>

Monday, May 12, 2008

Format Dynamics Prints Up Online Ads

A new type of ad is coming to the online space. Start-up Format Dynamics has created a print based ad format. The advertising and publishing platform inserts ads to the printed versions of a webpage. >>

Friday, May 09, 2008

Quantcast: Demographic search tool beta launch

Media planners looking for websites that match their demographic requirements have another tool at their disposal, thanks to Quantcast’s newly launched free demographic search service. >>

Friday, May 09, 2008

Trendsetters targeted by new ad network

Burst Media adds yet another targeted vertical ad network to its already growing stable of offerings. >>

Thursday, May 08, 2008

The rise of DIY display advertising

Could do-it-yourself display advertising do for the online advertising industry what online travel booking did to the travel agent industry? >>

Thursday, May 08, 2008

Nielsen: Experience pushes consumers to post online

Consumer generated media (CGM) is more important than ever for marketers, however, if you think a good product is all you need to generate buzz amongst consumers, think again. A recent survey from Nielsen CGM/Homescan Buzzfacts indicates that the experience a consumer has is more likely to cause them to post a review than the product itself. >>

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