BizReport : Advertising

Advertising

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Monday, September 22, 2008

Comcast Spotlight, Mixpo enter video ad agreement

Small to medium sized businesses may get a boost from a new agreement between Comcast Spotlight, the ad sales division of Comcast Cable, and Mixpo, an online advertising company. The agreement makes it simple to take an existing on-air video ad into the online video ad space. >>

Monday, September 22, 2008

LinkedIn responds to ad demand with ad network

Advertisers can now target the desirable InCrowds on business social networking site LinkedIn, thanks to their partnership with ad network Collective Media. >>

Monday, September 22, 2008

Opt-Intelligence rolls out LeadServe

If you're looking for another way to generate leads, consider researching a new offering from Opt-Intelligence. The lead generation platform, called LeadServe, generates leads for marketers directly from consumers who opt to receive advertising offers when they register in new websites. >>

Friday, September 19, 2008

BuzzLogic invites conversation into ad network

Blogs may be the step-children of pure content sites, but advertisers are still willing to take a chance on blog advertising - as long as the blog in question touts a high level of influence. Enter BuzzLogic's new platform which places influential blogs directly in the paths of marketers. >>

Friday, September 19, 2008

Personifi's new tool deepens audience segments

Targeting contextually is becoming mainstream but just targeting to context isn't quite enough. To serve ultra-relevant ads, marketers need to take into account who is reading the context and, to some extent, why. The new Audience Manager from Personifi could help by giving marketers the ability to better define audience segments. >>

Friday, September 19, 2008

CheckM8 launches ad inventory forcaster

A new tool could help publishers better manage their advertising inventory. This, in turn, could help marketers better manage their campaigns. The AdVantage Inventory Yield Manager from CheckM8 uses SMARTtags to manage ads based on user behaviors and website metrics. >>

Thursday, September 18, 2008

AdCamo introduces brandable cursors

Just when you thought every possible pixel had been targeted for advertising, someone monetizes another piece of Internet real estate. This time, the humble cursor gets a marketing makeover. >>

Thursday, September 18, 2008

eXelate launches new dashboard for behavioral targeting

This week eXelate is launching a new dashboard for advertisers using their behavioral targeting exchange which should help marketers keep a firmer grasp on their online campaigns. The dashboard gives marketers real time information including revenue generation, performance and audience composition. >>

Thursday, September 18, 2008

Can anonymous information increase your bottom line?

A new venture, called BlueKai, is betting anonymous shopping information can help etailers across the World Wide Web. Launched this week, the data exchange forms partnerships with data sellers to distribute anonymous shopping behaviors and data that will - hopefully - drive better monetization of websites. >>

Thursday, September 18, 2008

Millennials - Marketing to a new generation

Typically aged between 7 and 26, Millennials are a truly digital generation. They are, perhaps, the most technically literate generation to date and one that barely knows a world without email, texting and the Internet. So, how should marketers approach this new generation? >>

Wednesday, September 17, 2008

Frost & Sullivan: Mobile ad revenues could soar

U.S. mobile advertising revenues will reach around $1.9 billion by 2012, reveals research firm Frost & Sullivan its latest report. >>

Wednesday, September 17, 2008

Expert System's contextual platform adds in semantics

A new contextual advertising solution has launched, this time offering advertisers the ability to leech into the semantics of a website. Expert System recently launched the COGITO platform, which determines what the text of a website actually means to make sure ads placed next to the content are contextually relevant. >>

Wednesday, September 17, 2008

MerchantCircle, Spotzer partner for local business videos

If you thought online video was out of your reach because your local business simply can't afford high production costs, hang on to your wallets - and reconsider that stance. MercantCircle and Spotzer have teamed up to offer local businesses an affordable way to enter into the online video craze. >>

Tuesday, September 16, 2008

AdLeads launched for cost-per-lead campaigns

The use of cost-per-lead campaigns can often be hampered by the inability to centrally manage campaigns. A new product from Pontiflex claims to solve this problem and aims to allow agencies and marketers to run cost-effective cost-per-lead campaigns as easily as they do search campaigns. >>

Monday, September 15, 2008

Another online ad spend forecast, another downwards revision

For the last few months forecasters have been revising their global online ad spend predictions… downwards. Another report, this time from Jefferies & Company, reflects a similar trend. >>

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