BizReport : Advertising

Advertising

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Thursday, November 20, 2008

NaturalPath adds 27 partner sites to network

Online media network NaturalPath has added 27 more partner websites to it's network; the addition gives the network a reach of more than 25 million unique users each month. The NaturalPath network focuses on sustainable, healthy and conscious lifestyle markets; in other words 'green' consumers, a growing demographic that marketers are trying desperately to reach. >>

Thursday, November 20, 2008

Hitwise: Brand searches aren't leading to branded websites

Brand marketers could be missing out on traffic and revenue. According to a recent report from metrics firm Hitwise, only about 10% of brand searches actually lead consumers to a brand's website. >>

Wednesday, November 19, 2008

Study: Consumers engaging with digital out-of-home ads

A new study commissioned by Danoo, a digital out-of-home media compny, and Arbitron Media Research has found that consumers are highly engaged with the new, digital billboards. These Web-connected LCD screens have been found to have an 84% engagement rate with consumers. >>

Tuesday, November 18, 2008

AdGent007, Digital Network Sales partner for Aussie, New Zealand audience

An Australian advertising company is partnering with US-based AdGent 007 for a new service that will allow marketers to follow their consumer base anywhere in the world. The partnership focuses on local markets, but with a twist. >>

Tuesday, November 18, 2008

Study: The changing faces of green consumers

More and more consumers are turning over a new leaf - no pun intended - as they try to reduce their carbon footprints and take better care of the environment. But, not all 'greenies' are the same which means marketers need to have a specific approach for the various green demographics appearing in the marketing realm. >>

Monday, November 17, 2008

Thousands in revenues lost due to pirated content

Original content published on sites other than those it was intended for appears to have an audience 1.5 times larger than on its original destination site, according to a study by content monitoring firm, Attributor Corporation. >>

Monday, November 17, 2008

Short-form video revenue set to skyrocket

All video is not the same, at least not to consumers. According to a new report from Gartner, Inc. short-form, professionally produced video clips will show growth of 600% in 2008. Revenue for these clips is set to reach $75 million. >>

Monday, November 17, 2008

Burst Media launches auto ad network

A new vertical advertising network could impact automotive sales over the next few years, which could be hugely important with the slowing economy in the US. Auto buyers are few and far between; Burst Media has launched a behavioral targeting platform to help auto advertisers better find and target prospective auto buyers on the Internet. The ads will be targeted to consumers who have shown interest in buying a car. >>

Monday, November 17, 2008

Kontera to serve in-text ads to blogs, content sites

In-test advertising solution Kontera is partnering with PubMatic and ScribeFire to offer in-text ads to bloggers and online publishers. Kontera will analyze the publishers' content to highlight relevant keywords. >>

Friday, November 14, 2008

Mindshare to serve social ads based on engagement

Forget behavioral or geographical, WPP's Mindshare unit will begin serving ads to social consumers based on how much time they spend engaged with social networking websites. The ads will be based on the content consumers are most interested in. Mindshare will partner with Lotame to pull off the new marketing abilities. >>

Friday, November 14, 2008

Vespa bets social site will boost US scooter sales

If you're looking for better way to connect with consumers and engage them with your brand, look no further than scooter king Vespa's new website. With a combination of product information and interactive activities - like a 'Community Ride' area and a 'Vespa vs. Auto' gas gauge - the site invites consumers in and then engages them so that they stay. >>

Thursday, November 13, 2008

British commandos target movie-goers by mobile phone

Britain's military elite, The Royal Marines, are driving recruitment by targeting cinema-goers with a mobile marketing campaign integrated with cinema advertising and offline user engagement. >>

Thursday, November 13, 2008

SuperPages.com taps Krillion to power local search

Online directory SuperPages.com has tapped Krillion, a local shopping search company, to power their local shopping queries. Idearc Media Corp. and Verizon Yellow Pages are also part of the deal; together, the four hubs will give consumers the ability to search locally for products, order the products online and pick up in-store. >>

Wednesday, November 12, 2008

Specific Media launches dynamic display platform

Online media platform Specific Media has launched a new display ad product called Dynamic Display; the platform gives marketers the ability to control and target specific audiences with their ads. >>

Wednesday, November 12, 2008

Marketers may benefit from travel advertising

The economy may be bad around the world, but consumers are still planning trips, even if the research won't become anything more than research. With more consumers turning to online networks to research, marketers could benefit from a bit of travel advertising. >>

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